On LinkedIn, your organic posts, from both your company page and your personal profile, are primarily visible to your 1st, 2nd, and 3rd-level connections. While this is a valuable way to stay in front of people you already know, it has its limits.
Even if your posts are performing well, their visibility is limited to the "bubble" of your existing network. If you aren't yet posting regularly, your company is effectively invisible to thousands of prospective clients who are looking for exactly what you do.
Ads expand your visibility
We create Sponsored Content Ads to reach people far beyond your current connections, building credibility and trust outside of your network.
Precision targeting
LinkedIn has 257 million users in Europe and is the only platform that allows us to target buyers by their professional identity. We don’t guess who your audience is; we target individuals most likely to consider or actively seek the services you offer with absolute precision.
Specific job titles and seniority
Reach "Head of Procurement," "Chief Technical Officer," or "Senior Design Engineer" with years of experience to ensure your budget is spent on decision-makers, not juniors.
Specific companies
If there are specific companies you want to attract, we can show Ads exclusively to their employees and their connections.
Sector and size
Target by industry (e.g. Industrial Automation) combined with company size, location and years in business.
LinkedIn Ads are great for:
Maximising your impact at a trade show or conference by showing highly targeted Ads around the event location.
Expanding into a new market by demonstrating your capabilities to a new audience across new supply chains and with new decision-makers.
Supporting specialist recruitment by introducing your company and team to potential talent.
“We already work with everyone in our sector”
We often hear companies say they already work with everyone in their sector, or that everyone knows who they are. Our response is “then why are your competitors so busy?”
There are engineering designers, buyers, and procurement teams who are placing orders with a competitor right now simply because they don't know that working with you is an option.
LinkedIn Ads are a great way to place your brand in front of people who have no idea what you do or that you could be a better option.
We apply our 3-step B2B marketing process to help you break out of your current circle, using LinkedIn and LinkedIn Ads to scale confidently into new technical sectors and supply chains:
Foundations & conversion
Trust & consideration
Awareness & network scaling
6,000 new companies reached, 50 new leads
Zarafa makes custom building management units and working-at-height systems, but many engineers and building managers only knew their competitors. A targeted LinkedIn Ads campaign reached over 6,000 new companies and generated 50 new leads from decision-makers and building designers with the authority to specify their systems.
LinkedIn Ads "done for you"
Managing a LinkedIn campaign takes time, and creating the Ads and tracking performance takes you away from what you do best: running your business.
Our managed service is a complete, hands-off solution. We handle the strategy, the technical setup, and the creative content. Because we understand technical sectors, we don't produce generic "corporate" Ads. We use technical copywriting and the high-quality imagery from your on-site photoshoot to create Ads that command respect from other experts.
Why Pallant Studio?
With over 20 years of experience and a background in process engineering, we understand that B2B technical sales are built on trust and long-term authority. We know how to communicate complex services and work within the boundaries of NDAs to attract the right leads.
We don't just "run Ads"; we make your company easier to choose by proving your expertise to the people who matter most. Let’s talk about how we can help you reach clients who don't even know you’re an option...yet.
Frequently asked questions about LinkedIn Ads
How much do I need to invest in LinkedIn Ads?
LinkedIn is a premium platform because the targeting is so precise. We recommend a starting monthly budget of £2,000, which covers our management and the budget for running the ads. LinkedIn offers credit vouchers for new accounts, so we can maximise your investment. However, because we can target specific companies and job titles, this spend is far more efficient than broad-spectrum advertising.
LinkedIn Ads didn’t work for me before, why will it work this time?
We provide a free account audit for those who have previously tried LinkedIn Ads. During this audit, we’ll identify any areas that may not have been optimised and explain why previous efforts may not have been successful. We’ll explain how our approach will be different before you commit. We also set up full tracking and attribution and show you how we will measure ROI.
Should I use LinkedIn Ads or Google Ads?
Google Ads is for capturing intent (people searching for a solution right now). LinkedIn Ads is for awareness (reaching the right people even if they aren't searching yet). If you want to reach a specific list of companies or a specific type of director to build long-term awareness, LinkedIn is a better tool. Often, the best results come from using both together.
How do you ensure the leads are high quality?
We use LinkedIn’s native Lead Gen Forms, which are pre-filled with the user’s professional data. This ensures the contact information you receive is accurate and verified. Furthermore, by using technical language in our Ad copy, we "pre-qualify" the leads, ensuring that only those who truly understand and need your specific capabilities will reach out.
Can we target specific companies we want to win as clients?
Yes. This is called Account-Based Marketing (ABM). If you have a "dream list" of companies you want to work with, we can upload that list to LinkedIn and ensure your Ads are shown specifically to the decision-makers within those organisations. This is an incredibly powerful way to support your sales team's outreach.
How long does it take to see results?
LinkedIn is a powerful tool for building "top-of-mind" awareness. While you can see enquiries within the first few weeks, the real value of LinkedIn is in shortening the long sales cycles common in technical sectors. By consistently appearing in a prospect’s feed with high-authority content, you ensure that when they are ready to put a project out to tender, your company is the first one they think of.