A precision machined metal component held up for inspection in a workshop
The shortlist test

Would you make the shortlist?

Most of the work you lose, you never hear about. We'll show you the moment a buyer drops you from their shortlist, and what it would take to keep you on it.

See what buyers see

Free. Seven questions, done in about four minutes. Your walkthrough arrives within three working days.

The buying decision gets made without you in the room

Right now, someone is looking for a supplier who does what you do. How do you know if they're considering you?

They won't contact you first. They'll run a web search, ask an AI tool, and open a handful of websites. They skim each one and shortlist two or three names, all before anyone picks up a phone.

You almost never see this happen.

There's no rejection email, because you never applied.

You have no idea how many people looked at your website and shortlisted a competitor instead.

So a quiet quarter feels like a quiet market. Often it isn't. Buyers looked at your website, but someone else made the shortlist.

Ben and Simon discussing marketing strategy with a client at a laptop

See the moment you'd be dropped from the shortlist

Tell us one contract you want to win, a company you want to work with or a sector you want to expand into. We run the searches they'd run. We review your website in the way they would, and we look for the things they need to see before they'll put you on their shortlist.

  • ›››Accreditations
  • ›››Similar projects
  • ›››Capacity and equipment
  • ›››Who's on the team now
  • ›››Photographs of real people working in your facility

Then we record you an 8-minute video walkthrough showing what we found, the moment you'd have been dropped, and the two things that would change it.

No automated report. No pitch in the recording. Just the view from the other side of the table.

Two Pallant consultants reviewing a website design on a monitor

Eight minutes. Everything a buyer saw.

A recorded walkthrough

An 8-minute recording of us reviewing your website. What convinces a buyer, and what makes them choose someone else.

Where you stand

How you compare against the three competitors you told us you lose work to, on the searches that matter.

Two things to fix

Not a list of thirty things from an AI tool. The two things that would get you on the shortlist more often, and what each one takes.

Seven questions, done in four minutes

The more specific you are, the more useful the walkthrough will be.

1
2

A contract, a company you want to work with, or a sector you want to expand into. For example: "more work with automotive companies" or "a defence contract with BAE Systems".

3
Name at least one company you sometimes lose work to

Add up to three. We'll compare you against them on the searches your buyers use, or work out who they are and tell you in the walkthrough if you're not sure.

4
When a buyer shortlists suppliers like you, what do you think they check first?
5
When was your website last properly updated?
6
Roughly how much of your work comes from people who already know you?
7

Where to send it

We record these ourselves, so we only take a few each week. You'll hear from Simon or Ben within three working days. We won't add you to a mailing list.

Two people, not a piece of software

Ben and Simon do these personally. There's no team of juniors behind it and no tool generating the report. That's also why we can only do a few each week.

We've been doing this for technical companies since 2003, which means we've watched a lot of businesses find out the hard way what a buyer was looking for.

See what buyers see
Ben and Simon, the Pallant marketing specialists, reviewing a website on screen together